CATEGORIES → Art Direction CLIENT → Cannes Young Lion

2018 US Cannes Young Lions 2nd Place from Deniz Kayiket on Vimeo.
View winners: http://canneslions.ncm.com/young-lions/winners

Challenge: The Jack and Jill Late Stage Cancer Foundation (JAJF) is dedicated to giving lasting memories to families facing the loss of a young parent to cancer. They sponsor “WOW! Experiences” so that these families can make positive memories while they can.

Solution: People have become emotionally blind to the impact of cancer, but most people have some kind of emotion relating to their parents.
A collaboration with Senior Copywriter Kate Dickerson