expanding brand by crafting a captivating online space to connect and grow a community ,for Brittany Sauer
Challenge:
Brittany Sauer is an entrepreneur, influencer, mentor to thousands of women, and founder of a non-profit. She has a passion for fashion, travel, and experiencing the finer things in life. Known for her exceptional taste in fashion and styling expertise, Brittany's journey began as a stylist in NYC and transformed significantly over the years. Like many entrepreneurs, she was ready for the next stage of her brand's evolution. She wanted to create a platform where she could connect more deeply with her audience by sharing her story, who she is, and curating her fashion insights and personal style.
Solution:
The goal was to encapsulate every aspect of Brittany's brand without compromising the integrity of each element that represents her. In a digital landscape crowded with bloggers and influencers linking their styles on generic templates, we aimed to create something truly original—a custom design that was uniquely hers—unlike anything seen before, reflecting her originality both as a person and a brand.
With fashion being one of Brittany's greatest passions, the website design draws inspiration from an editorial look, reminiscent of Vogue and many other known fashion magazines. It incorporates elements like post-its, handwritten-style fonts, and tape, creating an ongoing scroll that feels like flipping through the pages of a magazine. This unique design not only highlights her style but also offers an engaging and immersive experience for her audience, distinguishing her brand in the digital fashion space.
BUILT FOR GROWTH
I built the website using Squarespace which makes it easier not only for me to update but as well as Brittany as her brand continues to grow. After the initial build I made final updates to the content and fine tune the interactions throughout the website and will continue to add on layouts designing additional pages + new links for the fashion page. The launch overall was a big success.