Lowry Park Zoo: Zoofari 2013

Challenge: For the past 27 years, Tampa’s Lowry Park Zoo has served up one of the biggest, tastiest, and wildest all-inclusive food festivals in the Bay area known as  Zoofari. The event proceeds benefit expert animal care and education programs at Tampa’s Lowry Park Zoo.

Solution: The creative needed to be just as fun, lively and unique as the event itself. Schifino Lee accomplished this by featuring headlines like “Party Like a Croc Star” and “Like to Party? You’re Koalafied” with simple animal photography and type treatment. Four variations were created and rotated throughout the creative deliverables. Creative concept was executed into the following media tactics: radio, posters, flyers, t-shirts, print and digital advertisements.