View website: www.twoforksnyc.com
Challenge: Two Forks, a healthy fast-casual eatery in Bryant Park, NYC, takes the philosophy behind traditional pulled pork and applies it to a vast array of meats and produce. Contrary to familiar southern-style BBQ, their pulled meats and produce are cooked without smoke and are inspired by global flavors.
Solution: As creative director and graphic designer, I developed the look and feel of the Two Forks brand identity and social media presence. A host of assets such as the proposal book, logotype, brand book, stationery, style guides, and the restaurant architecture, as well as the different end user client applications (interactive design).
Press releases: New York Times, Fox News, USA Today, Eater, NY Magazine, Time Out, FabFitFun, CBS NY, Tasting Table etc.