View website: www.twoforksnyc.com
Challenge: Two Forks, a healthy fast-casual eatery in Bryant Park, NYC, takes the philosophy behind traditional pulled pork and applies it to a vast array of meats and produce. Contrary to familiar southern-style BBQ, their pulled meats and produce are cooked without smoke and are inspired by global flavors.
Solution: As creative director and graphic designer, I developed the look and feel of the Two Forks brand identity and social media presence.
I also created a host of assets such as the logotype, brand book, stationery, style guides, and the restaurant architecture, as well as the different end user client applications (interactive design).
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- Art Direction
- Brand Strategy