Challenge: The Tampa Bay Sports Commission is a private, non-profit 501c3 charitable corporation that serves the Tampa Bay area to attract, promote and/or organize major amateur sporting events and grassroots youth sports programs that foster the ongoing development and quality of life for our community. Every year they host an event called Sneaker Soiree. The unique event serves as a fundraiser for the Tampa Bay Sports Commission, which strives to impact the area both socially and economically through sports.
Solution: The art for collateral pieces were created by drawing variations of type treatments within the shape of the shoe of the events logo using combination of words that defined this event as well as the names of teams attending. With a relatively neat sketch, the digital version was then created and refined accordingly. The final composition of the typography within the shoe still aims to create a relatively hand written feel.