a brand built on community, grit, & determination

SM* is a creative powerhouse, ran by ambitious individuals

A collaborative for driven beings that believe in evolution & revolution, who have foresight & receptivity to ultramodern means of achieving the career of their dreams. As a team they’ve come to blur the lines between branding, content, marketing, events & retreats; all while some are working their full-time jobs, going to college, or taking care of their families.

They wear many hats & are made of some of the most talented women & men, each with their field of expertise — who come together to deliver brilliant ideas, inspiration, & motivation.

the power of the asterisk

Embracing strong community values & collaborative spirit brought the discovery of a whole new foundation for the brand. The hanging asterisk in the brandmark symbolizes so-much more than your average footnote; it aims to redefine the meaning behind catchphrases, giving them a more impactful meaning.

The graphic element lives as a powerful visual that ensures we remain forever curious, while breaking the traditional ways of doing business by censoring the bullsh*t that cultivates the various stories that reside within the mafia. Keeping it real with a mix of subliminal messages to reshape the experience & perception of work & play.

black & white

Inspired by the mafia, SM’s brand embodies unity combining both letters into one while featuring a bold & immersive B&W palette. The brandmark is injected with no other hue but positivity while hints of colors are introduced of the people who make the brand what it is today, giving the only swagger it needs.