skinny bitch
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Skinny Bitch ApprovedChallenge: Nutrisystem is a weight loss program based on quality foods & a nutritionally balanced meal plans, giving support & knowledge to their customers allowing them to reach their goal weight. Nutrisystem wanted to introduce a new line of “Skinny Bitch” chocolate bars to gift their members who reach their monthly goals.
Solution: Fashion but make it sweet. For the opportunity to be able to break into it’s competitive world, a distinguish design was necessary to stand out within the candy industry. The Skinny Bitch chocolate bar line was inspired by the NY Times Best Seller “Skinny Bitch” by Rory Freedman. The name & the fashion sketch of each bar illustrate the personality of each women while complimenting it’s flavor. The typographic design used on the back of the packaging are a combination of motivational words communicating, they deserve to feel good, inspiring them to keep going.
