Challenge: In 1937 Lester Beall was the first Graphic Designer to be honored with one man exhibition at the Museum of Modern Art. In his honor MoMA wanted promotional pieces created for the up coming event for Lester Beall.
Solution: A series of promotional pieces were created to advertise for this event. Since NYC is filled with tourists and majority visit museums without being informed about such events, an informational book was created to hand out at the entrance of the museum. This book reflects the work of this artist while informing the audience with the content of the current event.
Museum of Modern Art
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