Challenge: When Apple launched iPhone, it became the top-selling smart phone and continues to lead the way. The iPhone gave the term “smart phone” a whole other meaning. The challenge was to complement the phone by showcasing the variety of uses specific to different audiences.
Solution: That being said, instead of advertising the features of the iPhone 4s, this campaign focused on capturing audiences based on the different lifestyles of those who use it on a daily basis.
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