Challenge: Intelligent Gourmet is Tampa Bay’s original juice company, and has established a loyal following in the Tampa Bay area for original and great tasting organic gluten-free food products and fresh organic juice cleanses. IG currently does no advertising and relies 100% on word of mouth advertising for its customers. In order to expand their customer base/wholesale distribution, a business proposal for investors was created.
Solution: A business proposal was created that showcased IG’s experience and brand loyalty while differentiating them from other juice competitors. A printed perfect bound booklet was established to educate their target audience, including IG’s mission, benefits, testimonials, healthy set of benefits, and informing the audience about their huge growing market opportunity. The layout of this book was simple and included circular elements reflecting IG’s brand mark.
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