HealthPlan Services

Challenge: With the launch of the Affordable Care Act, HealthPlan Services hired Schifino Lee to position them as the premier solution provider to help insurance carriers with this transition.

Solution: Understanding that insurance carriers abhor risk and uncertainty lead Schifino Lee to the creative, messaging and tagline – “Solutions to Uncertainty.” In order to convey “Solution to Uncertainty” visually, each collateral piece was inspired by the famous Massimo Vignelli’s New York Subway System map to show how HPS can guide clients to the best solution.