View or download marketing brief here: PDF
Challenge: The Art Institute of Tampa is a creative learning environment however the creative atmosphere of the school does not match it’s potential. Currently it has a very dull wayfinding layout. Also due to the fact that the Art Institute shares a building with South University, it can be a very confusing experience for visitors.
Solution: New signage were added containing more useful information throughout the building for a better guidance and experience for new students and visitors. A white room wayfinding system was created for students to express their passion in design and to influence other up coming students.