an assistant
you can actually afford

hello…

Challenge: When Apple launched the iPhone, it became the top-selling smart phone & continues to lead the way. Apple gave the term “smart phone” a whole another meaning. The challenge was to complement the phone by showcasing the variety of uses specific to different audiences while staying true to Apple’s branding’s simplicity.

Solution: The iPhone isn’t just a smart phone. It’s become a way of life. Most people are sold before they are sold, whether they know about its newest features or not. Why focus on the technical add ons when the product can sell it self? Instead, let’s hit our target the audience. This campaign’s focus is simply to put an emphasis on how smart the phone is by comparing it to human beings while manipulating the iPhone dressing with human attire to bring it to life.