Challenge: AM820 News, an all-news format AM radio station based in Tampa, FL, wanted to create awareness and position themselves in the marketplace as the area’s primary source for breaking news. AM820 News engaged Schifino Lee to develop an outreach campaign, which included TV and Digital Outdoor, to gain listenership and enforce their positioning.
Solution: The project was initially a challenge due to a very small budget and a limited time-frame given to differentiate AM820 News from the sprawling national news climate. We saw an opportunity to highlight breaking local news to listeners making their morning commute as an own able market to engage. Listening to AM 820 News is simply like having your very own backseat news crew.
A collaboration with creative director Evan Brownstein and Company Man Studios.